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AIRS and Yahoo! HotJobs
Smarter Search Engine Marketing to Reach Targeted Candidates
To source targeted candidates more quickly and effectively than ever before, there is no better way to do so in today's job marketplace and Internet environment than with effective search engine marketing. With over 70% of job seekers using search engines to look for jobs, getting the right visibility in the major search engines is critical to your recruitment efforts. If you're not taking advantage of these vast resources to reach targeted candidates, now is your chance to learn the ins and outs of how to utilize search engines for your targeted recruiting, as well as how to develop candidate marketing techniques that really work.

Coming this September to San Francisco, New York, and online, AIRS and Yahoo! HotJobs are pleased to bring you "Smarter Search Engine Marketing to Reach Targeted Candidates." Best of all, we're able to bring you these events free of charge through the generous sponsorship of Yahoo! HotJobs!

You'll Learn:
The relevancy of search engines for the recruiter
How to foster a great recruitment brand
Tips and techniques for developing strong messaging that stands out and fits your unique organization
How to optimize your message to appear in the natural (organic) search results and drive targeted candidates to your career site and job postings
How to establish top-performing keywords and phrases that attract the right candidates
Real-world examples for what's working and what's not in search engine marketing for recruiters
Valuable Internet resources recruiters should be tapping into to stay ahead of their competition in the battle to win the best candidates
And more!
Seating is limited, so sign up today by clicking on the event you'd like to attend below!
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