AIRS Training and Technology - AIRS Expert Learning Series

Login MyAIRS

AIRS Training

AIRS Certifications

Training Courses

Training Schedule

Recruiter Academy

Corporate Training

Global Training

MyAIRS

SourcePoint CRM

Overview

OFCCP Reporting

Webinars

Recruiter Resources

Job Board Directory

Sourcing Report

Recruiter Assessment

About Us

About AIRS

Management Team

Thought Leadership

Trainers

Careers

Contact Us

News & Events

Press Releases

Press Kits

Events

AIRS Newsletters

AIRS Training

HOME

:

AIRS TRAINING

:

TRAINING COURSES

:

HIGH IMPACT SERIES

:

AIRS EXPERT LEARNING SERIES - COURSE

Login


			AIRS Certifications


			Training Courses


	Training Schedule


	Recruiter Academy


	Corporate Training


	Global Training


			MyAIRS

COURSE CATALOG

Enter a live experience taught by dedicated, seasoned recruitment professionals with hand-on experience and cutting-edge technical skills.

RECRUITER RESOURCES

View leading recruiter resources including the AIRS Sourcing Report.

High Impact Series

Email this to a friend

Tactical Search Engine Marketing for Recruiters

In today's marketplace, sourcing targeted candidates efficiently is a necessity. With over 70% of job seekers utilizing search engines to find jobs, getting the right visibility in major search engines is vital in your recruiting efforts. Join AIRS as we take a look at how to maximize the resources available today to reach targeted candidates by utilizing search engines and developing candidate marketing techniques that really work.

What you'll learn

How recruiters can leverage the power of search engines
How to improve your recruitment brand
Tips for developing messaging that stands above the rest and is unique to your organizations.
How to optimize your message to appear in the natural (organic) search results and drive targeted candidates to your career site and job postings
How to establish top-performing keywords and phrases that attract the right candidates
Real-world examples for what's working and what's not in search engine marketing for recruiters
Valuable Internet resources recruiters should be tapping into to stay ahead of their competition in the battle to win the best candidates

Seats are limited... register today!

	About the trainer

	Ryan Phillips
	Ryan Phillips is the Sourcing Researcher and Technical Writer at AIRS. Joining AIRS in 2010, she transitioned to the role from the Internal Recruiting Team at The RightThing. Ryan began her recruiting career working for a Technical Recruitment Staffing firm in the Silicon Valley where she recruited for a wide variety of cutting edge skill sets for IT, Engineering, Marketing and Accounting. She later moved into the RPO Space where she did mainly niche Engineering Recruitment for Microsoft. Ryan's passion is sourcing and finding more places to uncover those candidates that would normally remain unfound through mainstream search tactics. As a core part of the AIRS Team, Ryan works on curriculum development for all AIRS courses including the industry-leading AIRS Certification classes. Ryan also continues to consult with our RPO Clients on their Social Media Branding Strategies as well as support our Internal RightThing Sourcing Team to develop client specific sourcing strategies. Ryan holds a Master's degree in Management of Information Systems and a Bachelor's degree in Applied Linguistics and Spanish from San Diego State University. In addition, Ryan is multilingual in English, Spanish, and Japanese.