 |
|
|
|
|
|
 |
|
|
|
AIRS is pleased to announce a special series featuring Dr. John Sullivan this fall:
Building a World-Class Employment Branding Program -- A Critical Factor in Establishing
a Competitive Advantage at Acquiring Top Talent. Don't miss out when we visit
Seattle with this exciting series!
Business executives and HR professionals are constantly trying to find the golden practice that gives
them the ability to attract and retain the best talent in an effort to increase growth and innovation.
Unfortunately, most practices focus their attention on short term "tactical" actions. However, there
is one strategic approach that has the effect of making a company a "talent magnet," and that approach
is employment branding. Effective employment branding ensures a steady flow of top quality recruits
over a number of years by establishing your company or organization as the "best company" to work for
both in your region and in some cases throughout the world.
Employment branding has become one of the hottest topics among both established and emerging global
firms that require a constant flow of top quality talent. It is practiced by both established and
fast-growth companies like GE, HP, Google, Siemens, Toyota and Infosys, just to name a
few. In a world that is facing constant talent shortages and where even larger ones are projected
for the future, it is an absolute requirement if you are to remain competitive in the talent marketplace.
|
|
|
|
|
|
|
This highly interactive workshop is designed for managers, HR professionals and recruiting professionals
that desire to build long-term competitive advantage through improved talent acquisition. This workshop
will introduce you to the overall strategy and the elements of an effective employment branding program.
It will also cover the benefits of having a branding program, highlight some best practices, show you how
to measure your brand and, cover the steps you must take to successfully build a superior employment brand.
After completing the workshop, you will be able to develop a strategy for your firm and a plan to implement
a branding program that will be clearly superior to that of your talent competitors. The workshop will
highlight some of the best employment branding practices currently in use among top North American, European,
Mediterranean and Asian firms. In addition, there will be ample time to ask questions and to network and
share best practices with the other top firms that will be attending.
|
|
|
|
|
|
 |  | How to Become a "Talked About" Company |
|
| | Increasing Public Recognition by Appearing On "Best Place" Lists |
|
| | Leveraging Your Employees to Tell Your Story (Viral Marketing) |
|
| | How to Become a Benchmark Firm |
|
| | How to Build a Strong Employee Referral Program |
|
| | How to Develop Employment Brand Collateral |
|
| | The Role of Your Corporate Web Presence in Employer Branding |
|
| | How to Measure the Effectiveness of Your Employment Brand Management Efforts |
|
|
|
|
|
|
|
|
| Please call for next available course |
|
|
|
|
|
|
|
|
|
|
|
|
As innovative as Google
|
|
|
What Google does for search, AIRS does for sourcing talent.
|
|
|
|
|
|
|